E-Commerce: Advantages and Disadvantages
E-commerce is the sale of goods, services or information on a web platform in return for payment. This activity is now in vogue and has both positive and negative aspects. The following article will highlight them for the benefit of our readers.
The positive aspects of E-commerce
E-commerce has advantages that should be known especially before getting started. Here are the main ones. E-commerce makes the good, service or information more accessible to the buyer. With one click, the buyer can find the desired product on the Internet. And they order it. At the same time, this activity enables the seller to develop his customer portfolio. Another positive aspect for the company is that it does not need to have a physical office to sell online. At home, the entrepreneur can carry out this lucrative activity. This reduces the costs of running the business, recruiting and paying any employees. Finally, he has the ability to follow his customer and offers services tailored to the customer.
The negative aspects of E-commerce
Unfortunately, E-commerce has its drawbacks. Among these, there is a difficulty in properly identifying the prospect's need. Of course, there are ways to collect the desires of the latter, but they are less effective. Also, a malfunction of the web platform supporting online trade can cause inconvenience to customers. As a result, sales will decrease, which will affect the company's profits. Finally, e-commerce deprives the buyer of the opportunity to test or trial the product. This can lead to reluctance to purchase the product. To get around this limitation of online sales, some companies make a video presentation of the goods to be marketed. E-commerce is undoubtedly one of the niches of web entrepreneurship. However, as a precautionary measure, a minimum of training in this field is necessary before embarking on it.